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商品編號： 9-707-441 出版日期： 2006/09/18 作者姓名： Khanna, Tarun;Palepu, Krishna G.;Madras, Claudine 商品類別： Other 商品規格： 28p 再版日期： 2010/03/30 地域： Israel 產業： Pharmaceutical industry 個案年度： 2006 - 2006
商品敘述：
How do companies develop a strategy that is both low-cost and differentiated without becoming squeezed in the middle? Describes how Teva, Israel''s first and largest multinational, achieved its globally dominant position in generic pharmaceuticals, an industry that has undergone significant change over the last 20 years. Examines its strategies to defend itself against both low-cost competitors from India and other emerging markets as well as Big Pharma companies, which are adopting increasingly aggressive tactics in genetics. This case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details.
涵蓋領域：
Competitive advantage;Industry analysis;International business;Strategy formulation
相關資料：
, (9-708-419), 5p, by Tarun Khanna, Krishna G. Palepu;, (7447), 0p, by Tarun Khanna, Krishna G. Palepu
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